I worked for several years as a graphic designer for Normedico who is a dental depot with a wide range of products for dentists and dental technicians. With such a wide range, you have to actively promote different brands and products through digital campaigns on different channels or analyze customer behaviour and data via newsletters and your e-commerce platform.
Normedico also wanted to start its own brand, a series of dental instruments, where they also launched a new site with an online store.
Since my role was quite broad I also learned about other areas such as digital marketing, writing copy, using e-commerce platforms and news-letter software etc.
Since I had to work with many diffrent products and produce both the overall concept and the little details, I started with the general brand and image which I wanted to be percieved as modern and professional with a clean look easy to identify amongst other competitors who generally had a quite stiff and dull brand image. For me, it was important to show that even very clinical products can be branded more elegant and you can use more vivid colors. Since I have produced a lot during my time there, I have selected a few of them to showcase different design solutions in the form of digital signage, campaigns, packaging, broschures, web banners, roll-ups and newsletters.
Design for campaign and promotion of Normedico's own brand. The challenge of listing repetative instruments and also having the constraint of a printing budget that limited the amount of pages I could create. Despite this, I could create enough white space between the images for easier scanning and readability. Many of the instruments look very much alike but have different heads, angles and purposes, so I reversed and also paired many of them to easier identify them for the reader.
Design for private label of dental instrument cleaner, Tip Top. A more fun approach in comparison to standard cleaning products in dentistry, I created a clean and clear layout for the label without all the "fuss" and tons of text that usually make it crowded. Keeping the focus on the distinctive brand colors blue and green makes it easy to spot specially when the bottle is standing among other products.
Design of banner for webshop dentalinstrument.se , and other digital channels.
Designs for Normedico's own brand of dentistry products.
One of many products that Normedico promotes and resells to dentists. These flyers were in digital format but would also be printed flyers for a big annual exhibition, SweDental, with a alot of people so I wanted it to stand out and have a more graphic feel. So I took advantage of the pink color found in the product itself but also to add some warmth and uplifting contrast to the dark grey that alludes to the "cement" theme.
Roll-up for an exhibition promoting dentistry and medical products.
Christmas campaign for various products from Normedico's webshop. I used Mailchimp to build the newsletters and also to keep track of customer data.
Broschure design for dental syringes from a German premium brand.
