MONEY, MONEY, MONEY !

Gold coins and a major face lift for Reporäntan.

ASSIGNMENT

Reporäntan is an iOS app which helps you keep track of the Swedish repo rate, and soon there will be more types of rates available on the app. You can also share information on social media and read news from Riksbanken. Other features are calender integration and an upcoming quiz/game about rates.
The client needed help with a complete redesign of the app's UI and graphic identity which looked too basic and had a poor first impression of quality because it had not been designed by a professional designer.

SOLUTION

A whole new UI and identity was in need. I started with some research about the target group and the financial services industry which resulted in my conclusion that finance doesn't have to be so stiff and formal as it was in many places, so I strived after a warmer and inviting yet elegant "look and feel" when you enter the app. Golden coins were the common thread I used throughout the identity, and the brand colors became a bit by coincidence very similar to the Swedish flag which was perfect since the app is for the Swedish market.

SERVICES:
UI design
Identity
Art direction

OLD DESIGN

NEW DESIGN


APP ICON

For the app icon I wanted it to be simple yet recognizable and unique. Since the old app used images of the logotype from Riksbanken which is dark blue, and because the app's data source is from Riksbanken, I chose a shade of blue as well. Having a percentage sign was the most relevant option for signaling rates and finance. Since the theme revolved around "golden coins" they were reflected in both the logo and in the app's UI. Coincidentally the colors resemble the ones of the Swedish flag.

Kontakt

Marisa Wang Pallin
Email: marisa@spiritarts.net
Tel: +46 (0) 765 63 53 75

Länkar

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